How to choose keywords?

How to choose a keyword? Proposed a methodology for finding combinations of keywords or keyword phrases that improve SEO and increase traffic to a site:

1. The keywords should generate traffic to your site
2.   Specifies right keywords
3. First step: look for and find the right keywords
4. Optimization and keywords
5. Keyword tracking and positioning these key terms

All the talent ... writing is not, after all, in the choice of words.
Gustave Flaubert.

1. The keywords should generate traffic to your site

Keywords or queries are what users are looking for when interviewing a motor.
These terms must be present in the site content .
To select keywords, it is imperative to analyze the positioning of the site to know its customers, the expectations of users and their habits.
The key point is to choose the right keyword or phrase keyword: no need to point on keywords (or sequences of keywords) that nobody enters.
The head positioning results on combinations of keywords 2 3-7 words seems more realistic than one word given the strong competition. It is important to think in terms of key phrases, not keywords.
The goal of positioning is to find the right match between the keyword or keywords on which we will try locating a site and the traffic it will generate.

2. Specifies right keywords

A good keyword has a good report:

• competition keyword (1)
• popularity for keyword (2)

(1) number of results on the search engines
(2) keyword is it typed by users?
Good keywords must be measured in terms of:

• Relevance: they best describe your business and may be used by your potential customers in their queries on their search engines. A keyword must be dictated by the number of monthly queries against a single keyword.
• Feasibility: there must be a term that positioning is possible, which was not too much competition.
• Potentiality: good keywords are generating traffic or attract potential customers to your site.

3. First step: look for and find the right keywords

How to choose keywords for a good match between the popularity of keywords and the feasibility of locating the site, or pages on those keywords.

1. Determining a first list of keywords

   You can provide an initial list of keywords   as follows:
   
   • Make a reflection group or brainstorming with colleagues
   • Request a list of keywords to your customer
   • Determine a list of specific key terms of art
   • List the benefits of the product and work on the semantics
   • Make a survey of users
   • Analyze the current language users
   • Visit forums, blogs and extract key phrases
   • Study the keywords competing sites
   • View articles or any other document on the subject that are sources of keywords
   • View results on the search engines or directory
   • See Related Searches some search engines.
   • Analyze the yellow pages or yellow pages and telephone directories
   • Analyze directories and directories in both the nomenclature of the topics in the site description
   • Search synonyms

2. Suggestion tools keyword or generators words

   The importance is to find keywords or keyword combinations popular with the least possible competition.
   
   • Related Searches consider (research associates) search engine.
   • Watch suggestion for correction request.
   • Appeal to suggestion tools providing key words related phrases while the user types the query, for example Google Suggest.
   • Use generators keywords (Google Adwords - https://adwords.google.fr/select/KeywordToolExternal but SEMRush.com, Wordstream
   • Leverage Google Trends ( http://www.google.com/trends ) for the popularity of a term in a given period. This lets you know when you start writing your articles on a topic for their visibility is maximal at the right time (usually 6 weeks before the peak of popularity). Google Trends provides trends research by users. With this tool, you will determine whether it is worthwhile to write an article on a topic chosen.

3. Analysis of feasibility and relevance of the keyword list

   Your keyword list is established, we must now examine the relevance and feasibility of positioning on these keywords.
   
   • Are these keywords are typed by your users: relevance to users?
     Go to Search Marketing Tool
     Enter your key word to find:
     1. Queries related to your keyword
     2. The number of requests on a single keyword a month
     This tool is intended as a help line, it is important to use the crossing and analyzing data.
   • Is it possible to position on these keywords: feasibility relative to the competition?
     To do this, we must analyze the competition on these keywords, that is to say the number of results on the search engines.
     Enter your keyword in the search box on Google   and run the query. The number of results appears in the upper right:
     1. Less than 20 000 results for keyword: positioning this keyword is feasible
     2. Beyond 200 000 results for keyword: positioning this keyword is very difficult
     Be placed on many less popular queries, but often better qualified and more accessible is easier and less expensive: it is the effect of the long tail ( Long Tail ). The long tail effect applied to SEO is the use of many smaller keywords that will stronger than the choice of a few key words sometimes seen as critical impact. There is also talk of Latent Semantic Indexing (easy seo hub Consulting) which is based on the relationship combinations and positioning, changes in the terms and iterations of keyword phrases.

4. Optimization and keywords

You have chosen your keywords, they must now be included in the text. Where to place your keywords ?

• The page title (title tag)
• The titles and subtitles of the editorial content (H1 coded, H2, etc.).
• Links (tag A)
• The text at the beginning for more weight (front-loading)
• ALT attributes for images (IMG tag)

Check the occurrence of your keywords. Warning: keyword inserted in a title does not have the same weight for a search engine a keyword inserted in the middle of a text, the location of the key word is important.

5. Keyword tracking and positioning in these terms

Monitoring and correction of keywords and positioning of the site:
Follow the statistics of your site that will tell you by what keyword or keyword phrases which users arrived at your site:

• A good keyword (or combination of words) brings traffic and / or is often typed by users in research tools.
• A bad keyword (or combination of words) brings little traffic and / or never typed by users in research tools.

Statistical tools:

Google Analytics
 
Measure your ranking by positioning reports: Go to the search engines or directories and check your position relative to your keywords or keyword phrases.
Tip:
Run a query on a keyword in your search engine and add the page to your favorites so that you can automate part of the practice.
Some software will assist you in tracking your SEO .
In reviewing your positioning, you know if you won or lost positions on search tools compared to your keywords.
If your site is poorly sorted, you will again optimize, verify, edit tags if necessary.
Proper positioning must generate traffic.
Which sites are users (referrers)?
What keywords did they typed to get on your pages?
If the keyword used by your users is that you have optimized, you have reached your goal.
If you position yourself in the top results on a keyword that no tape, your job is to start other keywords or phrases.
There is a bit of rock of Sisyphus ...
Warning!
You can get different results depending on different factors:

• Your location
• History of your search
• The language version of the engine: .Com) , English, etc..
• Chosen for your interface Version
• The browser language, etc..

Tips:
How to insert keywords without your text errors?

• Use uppercase to insert keywords without accent: WEB EDITOR instead of web writing.
• Insert a quiz: How You historiographer word keyword? Keyword, keyword, keywords, keyword, etc. ..
• Suggest a glossary where you insert a sentence type: Beware the spelling, do not write: keywords, keyword, keyword, etc. ..
• Take advantage of this glossary to enrich your text synonym: Some synonyms web editor: web writing, writing for the web, writing for the web, writing web content, writing texts for the web, etc..
• Less acceptable, but desperate times ... Use the Alt attribute to insert typos while thinking users who expect speech synthesizers to access the content of the image.

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How to Optimize the placement of keywords in a web page

Where to place its keywords to a web page is better referenced by search engines? Rather than mechanically repeating the same word everywhere, better optimize its position on the page. Here are the strategic locations of keywords in web writing.

Not to repeat keywords everywhere

First, are challenging conventional wisdom. It is generally assumed that the more a keyword is repeated in a page, the page becomes more relevant to Google. Prompting some webmasters, including e-commerce sites, to "stuff" their page on the same keyword.
There are even indications on the "density ratio" ideal, ie the average number of times he would repeat a keyword in 100 words. This index would turn between 3% and 5%, ie 5 occurrences of the keyword per 100 words. Some even 10%.
Two risks to this strategy of "jam" scare readers for whom this stuttering quickly becomes unreadable and scare the Googlebot will consider that you are trying to deceive. A site specializing in SEO.
As taught by the effect of long tail, it can be much more efficient to search for synonyms to broaden its semantic field and involve a variety of words, rather than mechanically repeating the same words. So certainly consider incorporating several times your keywords in the page, but the most natural way possible and making sure to place at strategic locations.

Post keywords in the page

Indeed, there are sites that "weigh" heavier than others for Google. In the following image, the more the red star is great the location is more important for SEO:

The main locations:

• The URL (web page address)
• Title or <h1>
• The heading or <h2>
• The first words of the first paragraph
• The title tag in links
• <alt> Tag or alternative text in images

Secondary locations:

• The following headings or <h3>
• The first words of the following paragraphs
• The words in bold or <b> <strong>
• <ul> Lists (unordered) or <ol> (ordinate)
• The names of the jpg or pdf files

Take special care of the title and the first sentence (and the extract prepared on WordPress blogs), because these micro-content can be re-published outside of your website in Google's results, in the glimpses of links shared on social networks and RSS aggregators.
Note: All these sites are not directly readable on the screen, such as <title> <alt> links or images. Thereby increasing the rate of density for the robot without stutter for the user.
Finally, some CMS (Content Management Systems) offer SEO (Search Engine Optimization) to add fields - page by page - meta-tags and <description> <keywords> for search engines. Better to fill systematically, although these meta-tags have the same importance as before SEO.

URL rewrite its

Always check the syntax of the URL automatically generated by the CMS and rewrite if necessary. Either because some English CMS have trouble understanding French accents or because you want to add keywords in the URL.
For the names of the files that you include in the page (jpg images, pdf, doc texts). They too are entitled to their URL. So if you do not want them to be filled with cabalistic signs that have no meaning for SEO, remove accents and replace spaces with underscores (_) or dashes. Example: name the file "notice_telephone_machin.pdf" rather than "record phone Machin."
Read also the article ", keyword list? How to choose " Site Action-redaction.com.

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How To Discover Your Most Recent Incoming Links

Obtaining inbound links is probably one of the most difficult and complex SEO activities requiring a considerable investment of time and effort. To achieve success in link building must be creative, but also measure the initiatives relate, whether the effectiveness of strategies or the type of content on your site attracting its share of inbound links.
Here is some news that will therefore joy SEO specialists looking for data and information that will allow them to increase their efficiency on their strategies for inbound links.
Indeed, Google is now at your disposal a very interesting new feature in Google Webmaster Tools to identify the most recent inbound links acquired through your website.

Available under Traffic / Links to Your Site / Your Most linked content / more, now you the option to download in CSV or Google Doc Format list of newly discovered and links pointing to your site:


In the above report, I also was surprised to discover information about links discovered in 2009, so Google seems to want to share with you a complete history of the more recent ones.
How to use this data?
Even if it is a new feature that deserves to be tested in the long term, I see three points could be very interesting for SEO specialists:

• Know what your strategies inbound links that relate: Most SEO experts have different tactics inbound links that run at the same time, and it can sometimes be difficult to identify those that have the best performance. With this tool, you will be able to quickly understand the efforts converting incoming links.

• Quickly detect suspicious links: Negative SEO is piracy tactics used by your competitors in order to harm your natural position. One of these tactics is to point links from low quality to your site so you do penalize the table of recent discovered inbound links enable you to detect quickly if suspicious links pointing to your site are newly present in your profile.

• Determine incoming links obtained following your efforts 2.0: The report that I tested up here I shared inbound links from communities Google+, Twitter, Facebook and others. Although you probably already use tools watches in your communities, you will share this tool precisely what content or interactions with generated by the very fact of the entries including an address to one of your pages.

Of course, it is impossible to know whether Google's cache some of your links, or see if it is only a sample. In the past Google has always been reluctant to share data of inbound links, they occupy a prominent place in the algorithm.
My favorite tool to date is Majestic SEO, which in addition to providing competitor analysis, classifies links by date of discovery. Google now offers the same option, it will be interesting to compare the data and see the accuracy of this new feature.
For now you can use these tools to good escients to maximize the success of your strategies inbound links

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How To Get Inbound Links Through Your Twitter Profile

Organize a strategy inbound links is a complex task within a SEO campaign, requiring arduous and constant effort, not to mention the creativity and knowledge of the market. SEO specialists are continually seeking tactics of the moment, which will enable us to raise the positioning of our sites.
While Google we complicates the task with updates and policies purchased links, we used to bring us to the strategies developed with a certain degree of difficulty, causing us to miss easy opportunities directly before our eyes.
Since each incoming link account and we never have enough, this article aims to share with you an opportunity to link incoming ultra-quick to apply, you could generate a handful of quality inbound links.

Generate links via Twitter profile

Most managers of online marketing campaigns know the benefits of Twitter in sharing content, and can generate the same is inbound links. We also know the URL box in a Twitter profile, which allows you to enter the address of your choice.
However, the profile of a subscriber Twitter, through his bio, also offers an opportunity inbound link interesting.
Indeed, it is possible to insert a 2nd external link in your description, pointing to the address of your choice. You just have to access the dashboard to edit your profile, and navigate to the "Bio" box. You only have to enter your link in your text, of course ensuring that your description is still readable.
Here are the results with the two links, the base URL or link (black box) and the organic link that I added (in red).

Why add a second link to your Twitter profile?

The attentive reader will notice that the two links mentioned here above point to the same page, so that the SEO specialist will notice him, these two links are both "nofollow", so in theory may not transfer PageRank.
So why add a second link to your profile? The reason is that your Twitter profile will be picked up by even tens, perhaps hundreds of sites 2.0 of all kinds, via the Twitter user directories to the analysis tools and social media sites. And when your profile is listed, many sites will omit your official URL, and will copy your Twitter bio, and may include your ^2nd incoming link.
Here is an example of a site that does not use Twitter but includes your URL link to your bio, nothing less than the measurement tool of influence Klout.com:


We see that Klout has not seen fit to include the official link mentioned in my Twitter profile, however using my bio, automatically includes the ^2nd link manually entered. It is interesting to note that this link is "follow", and that page is now indexed by Google, is a link that should count for the engine.
Obviously, the vast majority of sites will resume priority link to your URL, but the bio is also included on many occasions. In some cases, the two links are copied, thus allowing you to be creative and so point your links to two different pages:


The case up here comes the directory http://favorious.com/ , which gives two links "follow." For you to enjoy

9 Twitter directories to build your inbound links

In closing, here is a list of directories Twitter which I recommend you register your profile, not only for the opportunities of incoming links, but of course also to promote your profile.

• http://justtweetit.com/
• http://www.twellow.com/
• http://wefollow.com/
• http://www.tweetfind.com/
• http://twittercounter.com/
• http://www.twibs.com/
• http://twiends.com/
• http://www.locafollow.com/
• http://favorious.com/

Feel free to suggest your own in the comments directories Twitter

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How to use Google Analytics To Measure Your SEO Performance

For some managers, the word "Google Analytics" is synonymous with fear and could cause a panic attack. Indeed, it is easy to get lost in Google Analytics in the ocean of data, charts, comparisons and comparisons of all kinds, and hiding under a ton of numbers unique question you want to answer:
"Conclude my website that you walking? "

Well, good news: Google Analytics recognizes the difficulty of separating the important statistics of other irrelevant data, and provides us with a very useful "Dashboard" tool named, who comes to save us from "data overload."
To help you maximize your use of Google Analytics and keep the focus on your goals, we will present on this blog a series of three articles in which we share our tips on how to use this dashboard, mainly to measure performance your Internet marketing activities.
This first article will be devoted to optimizing your dashboard to measure your SEO. I suggest you read this article until the end, as a gift waiting for you

Introduction to the dashboard

First, an introduction is in order. The dashboard is available in the "Home" section of Google Analytics. You can create one or several different tables to gather data related to a specific purpose (eg online sales, mobile etc.. Traffic)


The beauty of this tool is that you choose yourself the statistics you want to view in your dashboard, called "Widget". This allows you to separate the lot critical data related to your goals.
Objectives using the dashboard are numerous:
- Save time by keeping the focus on important data.
- Measure your performance, comparing data over time to note your progress.
- Quick and accurate diagnosis if a certain section of your site is experiencing problems.
You can even configure a report under the "email" option to get your critical data on a regular basis, that can be shared with your boss / client / colleague .... if you have confidence in your numbers

How to add statistics to your dashboard

You have two ways to add widgets to your dashboard.
First, you can add the custom from the standard Google Analytics reports widgets, or you can add them to the same personalized dashboard.
The first way is generally faster because you take the measurement index unchanged, while the custom dashboard gives you more flexibility if you want to change the formulas (examples apply a special filter).
First way: just browse a table of statistics in Google Analytic, and click the "Add to Dashboard"


Second way to configure widgets to even the dashboard:


Simply configure your custom filters for different expressions and statistics:
For the sake of the article and since it is intended for webmasters intermediate level, we focus on the first method.

Create your own personalized dashboard

You will of course understand that you are now free to create your own personalized dashboard, with the data of your choice. These can vary depending on the nature of your site and depending on your goals:
- If you have an e-commerce site, you will be tempted to add the widgets related to online sales, such as your conversion rate, sources and keywords that have generated sales, completion rates shopping cart etc..
- If your site relies on its content to stand out, the statistics can be measured at the average number of page views, engagement online, bounce rate and others.
- If your service offering is in B2B, you could calculate the number of requests received for a demo online, download to your business documents, etc..
In short, you're spoiled for choice to customize your dashboard, but beware, you need to keep only those measures that will help you make strategic decisions.

Download table edge SEO

For my part, since a large part of my job is to advise and support our customers in developing their SEO strategies, the first picture I usually created is entirely dedicated to SEO.
Thank you for taking the time to read this article to the end, here is a gift of a personalized dashboard that I recommend you to install to track your SEO performance.
 
https://www.google.com/analytics/web/permalink?uid=ZK0t-v-cSSmxs2JSv99kbg
 
To install, you must be logged into your Google Analytic account, and choose the right profile under which the copy table.
This dashboard contains the following data:

1. Total natural visitors.
2. Total natural visitors, excluding your company name.
3. Share of traffic in the different search engines.
4. Number of pages of destinations from organic traffic.
5. Visitors from natural search engines.
6. Best keywords Natural (visits and bounce rate)
7. Best keywords natural Goals (completed)
8. Best keywords Natural (rate conversion completed objectives)

The last two widgets, or the best keywords natural level objectives conversions can be removed if you have not configured the data in Google Analytics. The same principle applies if you have an e-commerce site, you can easily add this data to your dashboard.
Warning: you must edit widgets keywords that exclude keywords related to your business, such as the second data shown here above. To do this, simply click on the widget in question, select "edit" and enter your business name. You must also add a filter for different variations on your business name.

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Importance Of Google+ For SEO

It's already September!
Holidays end and offices are refilled. After a few past weeks away from your computer, you are fit and ready for the challenges of school!
But before you tackle the avalanche of emails that you expect in return from vacation, start by taking a coffee and read this post until the end, because it might give you ideas!
 

Google+, the left out of social media

In 2013, no one questions the importance of investing time and money to improve its ranking on search engines. As everyone seems to understand that social networks now represent a significant factor in the classification of organic results. And yet, under the pretext that "Facebook and Twitter are already consuming enough time", many companies have chosen to ignore Google+, or simply let their account abandoned.
What we must understand is that before the culmination of the social Web (and in parallel the content and its popularity), the algorithm of search engines estimated the value of a site for users by based primarily on the number and quality of links pointing to it.
But for many reasons (including spammers and other SEO practices unsuitable) algorithms have been adapted.
Today, social media is being used daily by hundreds of millions of users worldwide. However, through these networks, they show constantly through shares, the "likes", the "re-tweet" and other "one", which interests them and what they place value. It is therefore logical that the search engines, Google in mind, now aligned with an approach more and more social.

Why Google+?

Google+ is actually more than just a social platform to compete with Facebook and Twitter. Google+ allows Google to associate a site and its content to a specific person, which greatly enriches the information that the Web giant has on its users. However, most search results are targeted, more users are susceptible. And they are satisfied, the more they use Google!
In comparison, the potential for consolidation of information belonging to Facebook or Twitter accounts, for example, is more limited. This does not mean they are not important, or that they have no impact on SEO. But if your goal is only focused on SEO and you had to choose only one platform, you would choose Google+.

For businesses, the use of Google+ creates many opportunities in terms of SEO.

Let's start with the famous "+1" button. More pages your site and get a "1", more likely they are to appear in pole position in the search results. Of experiments by some SEO experts seem to show that the sharing and "+1" on Google+ are more important than their equivalents on Facebook or Twitter impact. Favoritism oblige!
Moreover, as for the incoming links, the "1" does not have the same value. Weighting depends on the credibility of the user who gave you this "1" for your niche content. Clearly, the "+1" to a user who is seen by Google as an authority in your industry will be worth more than a lambda user. As for link building, quality over quantity.
So how to get "+1" your content?
Obviously, you could offer you the services of an unscrupulous Asian supplier that will guarantee you dozens of "1" for the modest sum of five dollars ... but watch out for surprises, because they come from fake profiles, " 1 "obtained are then likely to have a negative impact.
In fact, there is no magic formula. If you produce quality content and that you manage to give it visibility, "1" should flow naturally. The best practice is therefore to ensure that the content displayed on your site is easily shared and the sharing buttons to social media represent attractive calls to action.
Then another advantage over Facebook and Twitter pages that are shared on Google+ will be indexed faster on Google, which is not negligible. In fact, Facebook is known not to make it easier for crawlers of search engines, and it is the same for Twitter which ended in 2011 its partnership with Google, which allowed it to index results in real time.

The person behind the company - Google Authorship

Google will tend to give more credibility and confidence to your business if the algorithm is able to identify those behind it. To do this, you must create an account "Google Authorship (Author) via your Google+ account and authenticate you as the author of some of the content published on the website of your business. Make all contributors do the same. In addition to increasing your visibility in search results, this will tend to minimize the risk of duplicate content or plagiarism. Besides that will make your search results more attractive, while putting forward your authors.

Google+ allows the display of personalized search results

Develop network of contacts your business on Google+ (and therefore the scope of your publications) is not the easiest part of the job, but this is probably the most important.
In fact, if you manage to make your prospects or customers via Google+ indicate they like your content, Google's algorithm will consider that it is likely to interest them, and will thus lead to push your results when conducting new research. Building your network on Google+, so you will be able to increase your media outreach specifically to users that you want to target.

Finally ...

There are really no reliable way to quantify the impact of social media on the results of research, which leads many SEO experts to discuss different strategies to derive maximum benefits.
It remains that the content of Google+ is directly associated with Google, act as if the platform does not exist cause you to miss many opportunities, not least!
If you read me through, congratulations! It is now time to put "Google+" at the top of your "to do list" for the month of September!

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5 SEO Strategies To Convert Your Mobile Users

Mobile devices are popular in recent years and this trend is not ready to fall. Indeed, in an article published earlier this year on the blog Google Analytic statistics on the following mentioned:
Aggregate numbers ... from websites opting to share Their data with Google show us That in the last months of 2011 oven, weekly volume of mobile visits jumped 40%, with mobile traffic growing at an average of 2% every week. And the weekly share of mobile transactions on overall eCommerce Grew 60% in the same time frame.
From my side, I also found increases in mobile visits for both the proportion of visits for the share of transactions. Visits which represented approximately 3% of total visits there twelve months are now up to 10 and even 15% for some sites. For example, a profile of the evolution of the growth in traffic and conversion rate observed over the last month:

How to maximize the conversion of visits to mobile devices

Given this trend, marketers are putting more and more effort to boost the conversion rate of visitors using mobile devices. I therefore propose in this post 5 strategies to help maximize the conversion of visitors from mobile devices.
But before moving on to strategies, it is best to identify a measurable objective. For example, the increase in conversion rate can be directly applied to sales, but also registration to an RSS feed or to download virtual coupons. Before considering the strategy must also think that includes mobile smart phones and tablets. Is it chooses to tackle the same way or not these two types of devices? This may depend on the objectives but also the budget.
Also, as I believe it is strategic to create a mobile version of a website , as I believe it is important to give visitors the opportunity to use the full version of the site without completely fulfill the intent of the user.
Following this discussion, we can account will need to create a mobile application specific to meet specific expectations from this customer. This may, however, be part of any blog post
Here are 5 strategies to maximize the conversion rate of the mobile version of a website.
 
1. Limiting actions and put forward A call to action

As mobile devices offer some limitations in the available space on the screen. This is why it is recommended to use optimally by limiting the number of shares that can be done. How to determine the actions to be ahead on the mobile site? By first analyzing the statistical behavior of your mobile visitors through your analytical tools.
U.S. Airways has enhanced its mobile site to the needs of its customers:

There are seven possible actions that the connect button which is the main call to action. Also the user has full access to the website if it seeks information that is not available. If the selection of options was made carefully, it should be noted few visits to the full version.
 
2. Leverage images
Mobile devices offer impressive image quality and it is a good practice to take advantage of today's technologies and assessment that is made by users. In addition to a product optimized level of disclosure (eg: the cumulative score of reviews, price, short description, AND the buy button), it is advantageous to focus on images quality, and even given the opportunity to see the product from all angles. To this end, the jeweler James Allen uses this strategy very well on its mobile version, which is applied to all its full web site developed through applications for different mobile devices.

3. Using callback functions
There are high chances that a portion of mobile users navigate your site while they are between jobs or waiting ... and are therefore not purchase mode or conversion of anything, but rather jack information. It becomes clever to integrate tools to facilitate the recall, for example, add to a wish list, a bookmark, or send her e-mail or text messaging. This will allow the user to come back later when it will be ready to complete the transaction.
 
4. Reassure security and facilitate the process
Especially if we talk about e-commerce, it is important to put forth the security of the transaction is with a icon or the padlock! In the case where the objective is to collect email or otherwise, a reference (or link) on the privacy policy can only encourage the desired behavior.
Facilitate the process includes simplify connection to their account when you're already a customer or member of a website as well as to reduce the number of steps in the process, whether to make a purchase or fill out a form.
Finally, for e-commerce site, to facilitate the purchase process includes considering alternative payment with PayPal since it is easier to enter the password as PayPal to get his credit card public ( on the bus, or in the waiting room of the dentist!) to pay for his purchases.
 
5. Offer exclusive mobile users
Demonstrate to your client that it is privileged as a user of your mobile service is a good practice, among others, for customer retention. Two examples that I like Smartphones are with their exclusives on the mobile web, and Target offering virtual coupons to use in stores.
This last example is a strong tactic cross between mobile marketing and marketing point of sale! Both strategies are completely different, but reward their customers using mobile.
In conclusion, no website and no industry should not ignore the fact that mobile visitors are more likely to visit their site. Just looking at the Google Analytic statistics to take the pulse of this trend. Then, we must understand what those users want to accomplish on the site and maximize benefits by leveraging their expectations. Analyze statistical behavior while putting you in the shoes of your customers and it will give you ways to develop an appropriate strategy.
You will also notice an increase in mobile visits? What are your strategies to take advantage of this trend?

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What is SEO (Search Engine Optimization)?

We all know the Internet is the perfect platform to share ideas know, sell products, say what you think, showing off pictures in words, in short, a place where everyone goes and meets the other .
But there is a possibility of finding anything, the search engines have appeared and then comes the concept of SEO website .
Here are a few lines a basic explanation of what is SEO.

What is search engine?

A search engine allows finding with respect to keywords, a website or a place where you will find something to satisfy a passion, find an answer to a question, buy the item of your dreams.
For the search engines work, must also sites that want to be found and thus visited, are visible on the pages of search engine.
A search engine features and therefore uses the same algorithms (which change regularly) Research and sites that want to be visible must know the rules that govern these engines.
If they go in, they run the risk of not being visible on the canvas, like a store where you will hide the window when you're a potential buyer.

What is SEO?

The weapon is available sites that are called the owner.
It is reserved for "professionals" who will ensure that your content is visible and identified by search engines.
Improve the content of the pages of a site, review links may refer to your site from other well-referenced, using relevant keywords, SEO is a "science" and we can also draw analysis and statistics of visits.
These will allow the site owner to know what its referencing website (see article on Google SEO, 11 important points according to Google! ) is effective or not in grip for buyers or simply visitors.
It is quite difficult to properly reference the site itself, unless the game. If you are not comfortable in this area, you can contact us to discuss your needs SEO website .
Number of online addresses may, with finances, allowing you to optimize your site and significantly increase the number of visits to your address, however, it should be noted that it is often unskilled visitors, therefore irrelevant.
Optimization of site content can drive the visitor to the actual purchase, whether it is a business website. In fact, you can have a beautiful website that receives many visits but can not finalize the order that it was assigned.

Follow the rules ...

The web has its own rules as the rules of the road and if you do not respect or do not do what it takes to serve you, your website, whatever it is, will not be visited as you want.

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7 Tips To Optimize Your Images For SEO

Often when creating a website or a blog, the SEO aspect is taken into account, especially for text content. But a significant part of SEO is also linked to images and this, in turn, is often overlooked when it allows to increase the traffic of the site.

Search Engine Optimization Image

Here are 6 tips you can implement today to optimize your presence in search engines.

1 / Establish good images.

Many people do not attach great importance to the images, yet when reading an article, your image will accompany your content.

That is why an image must be relevant and easy to remember for your audience, so you hold the attention and allow sharing easier.

Remember also to use images that belong to you or pictures with permission to use. (See the excellent article 35 sites to find royalty free photos )

2 / Name your images with its associated keyword.

Too often the images are betting online in their default form, ie in the "001234.jpg" style.

Obviously, if you take 10 seconds to rename this file or foo.jpg too.jpg directly related to your article, your image will fit perfectly with your theme.

3 / Fill the tag "ALT"

The description of your image is very important, educating the tag "alt" of your image, you help the search engines in their work and also you help visually impaired people will be able to "read" your image.

4 / Describe your image of anchor text links

Feel free to use the anchor text for your links descriptions, it is also for that.

5 / Use adapted to your image content

This seems logical, but try to adjust your image with its content, often the image is not specifically related to the content of a page or article.

For example, if your page talking car, choose to add a photo of car rather than an animal.

6 / Use a sitemap file for images

For a short time, Google allows you to submit a sitemap file with inclusion of images, why deprive yourself of this opportunity. Many tests available on various sites related to SEO think that the impact is quite small.

See how to create a sitemap file for images in easyseohub.blgspot.com

7 / Do not cheat!

This is actually quite silly to say but if your item images and dealing with renewable energies spar example, it is not worth cheating on your descriptions of images with keywords repetitions.

Some will smile upon reading this article, yet these errors are daily on sites and not necessarily the smallest of them. Do not forget that these little tricks that can not replace a listing of your entire site.

Feel free to make corrections and / or additional tips in the comments.

And now your images!

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10 On Page Optimization Tips

You want to boost the ranking of your website?
No need to be an expert to improve the positioning of your website in search engines.

  

1. Give an explicit and different name to each of your pages

The title of your pages is very important, it will be included in search results. Complete each of them in the title tag of your Header and strive to have a title related to the content of your page. Do not have a title too long (maximum 60 characters).

2. Heal the description of your pages

In the same way that your title, description (meta description tag) must be related to your title. Needless to override this tag keywords, this is not taken into account. In contrast, an effective description enhances your page in the search results, and potentially improves the number of clicks.

3. Give meaning to your domain name:

Few people think about it, but choose a good domain name is important. Keywords contained within are taken into account by search engines. So use a name short and easy to remember keywords including the largest (maximum 3) The field separator is official. "-".

Example:
Your website provides a list of all the free concerts? The perfect domain name might be:

www.easyseohub.blogspot.com

Observe the domain suffix (.net . Com,. Co.uk. ..) depending on your location.

4. The importance of image names

Robots are unable to see the images. They use the name and image Alt tag for reference, hence the importance of naming the most relevant way possible.
Alt tag is used to specify alternate text for an image. Fill it carefully, remember, the choice of keywords is very important.

Example:

<img alt=" My Logo Company "src="http://www.easyseohub.blogspot.com/images/ logo-mon-entreprise.jpg ">


5. Structure your pages

Robots do not interpret the websites as you and us. It's terribly sad, but not seeing images, robots attach importance to the text on your page.
Structure it a bit like a table of contents.

Respecting this, your content will be prioritized. Including different levels of importance.
To indicate these different levels, use Hn tag (H1, H2, ..., H5).

Example:

<h1> Title of your page </ h1>
introductory text with your page
<h2> subtitle 1 </ h2>
Text
<h2> subtitle 2 </ h2>
Text

* Note: there can be only one level H1 per page.

6. Relevant content

The entire text present on your pages should be optimized by the use of
relevant keywords, ie the words you wish to be registered and the number of requests they generate. Some words can also be put between tags <strong> </ strong> robots meaning that the text is more important.

7. Think keywords

Choosing the "right" keywords is not an easy task, however retain two notions which keywords must meet:
• Interest. They must be frequently typed by the users of search engines.
• The feasibility. Avoid keywords too much competition if you want your keywords can be positioned in the top search engine in a timely manner.

To do this several tools exist:

• The "generating keywords."
• Results on the search engines.
• The Related Searches.
• The audit of the competition.

8. Treat your links: Less quantity, more quality

There are 3 different types of links: internal, outgoing and incoming. Each of them is pampered. Unnecessary to have a phenomenal number. Google and the others to favor qualitative link. So you care about the origin of your back links and the destination of your external links.

To have an effective backlink (backlink), working anchor link. Keywords present in the anchor are taken into account by Google. Have multiple anchors with different targets widens are fields of action.
It is also important not to refer systematically to the homepage, but rather to deeper pages.


9. What not to do

* Automatic registration in directories
* Have more pictures than text
* Have as anchor link "click here"
* Buy and / or sell links
* Set the hidden text
* Duplicate Content (mirror site)
* Misuse of 301 (double redirect)
* Overloading the Keyword tag


10. Robots are your friends

Instruct robots with a text file (named robots.txt) pages you want indexed or not. Create a Sitemap: The sitemap help indexing a site because it ensures that all pages are accessible by robots.

Use unique expressions: Submit unique content. Do not copy / paste content. If the text on your site already exists on another site, it will not be taken into account to improve your positioning.

Are you ready?
Go!

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