Wednesday, February 5, 2014

How to Optimize the placement of keywords in a web page

Where to place its keywords to a web page is better referenced by search engines? Rather than mechanically repeating the same word everywhere, better optimize its position on the page. Here are the strategic locations of keywords in web writing.

Not to repeat keywords everywhere

First, are challenging conventional wisdom. It is generally assumed that the more a keyword is repeated in a page, the page becomes more relevant to Google. Prompting some webmasters, including e-commerce sites, to "stuff" their page on the same keyword.
There are even indications on the "density ratio" ideal, ie the average number of times he would repeat a keyword in 100 words. This index would turn between 3% and 5%, ie 5 occurrences of the keyword per 100 words. Some even 10%.
Two risks to this strategy of "jam" scare readers for whom this stuttering quickly becomes unreadable and scare the Googlebot will consider that you are trying to deceive. A site specializing in SEO.
As taught by the effect of long tail, it can be much more efficient to search for synonyms to broaden its semantic field and involve a variety of words, rather than mechanically repeating the same words. So certainly consider incorporating several times your keywords in the page, but the most natural way possible and making sure to place at strategic locations.

Post keywords in the page

Indeed, there are sites that "weigh" heavier than others for Google. In the following image, the more the red star is great the location is more important for SEO:
optimiser meta cles web
The main locations:
  • The URL (web page address)
  • Title or <h1>
  • The heading or <h2>
  • The first words of the first paragraph
  • The title tag in links
  • <alt> Tag or alternative text in images
Secondary locations:
  • The following headings or <h3>
  • The first words of the following paragraphs
  • The words in bold or <b> <strong>
  • <ul> Lists (unordered) or <ol> (ordinate)
  • The names of the jpg or pdf files
Take special care of the title and the first sentence (and the extract prepared on WordPress blogs), because these micro-content can be re-published outside of your website in Google's results, in the glimpses of links shared on social networks and RSS aggregators.
Note: All these sites are not directly readable on the screen, such as <title> <alt> links or images. Thereby increasing the rate of density for the robot without stutter for the user.
Finally, some CMS (Content Management Systems) offer SEO (Search Engine Optimization) to add fields - page by page - meta-tags and <description> <keywords> for search engines. Better to fill systematically, although these meta-tags have the same importance as before SEO.

URL rewrite its

Always check the syntax of the URL automatically generated by the CMS and rewrite if necessary. Either because some English CMS have trouble understanding French accents or because you want to add keywords in the URL.
For the names of the files that you include in the page (jpg images, pdf, doc texts). They too are entitled to their URL. So if you do not want them to be filled with cabalistic signs that have no meaning for SEO, remove accents and replace spaces with underscores (_) or dashes. Example: name the file "notice_telephone_machin.pdf" rather than "record phone Machin."
Read also the article ", keyword list? How to choose " Site


  1. Knowing where to place keywords on a web page is important. Thanks for tips. This will help me a lot. I'm just getting intoClickMinded - Digital Marketing Course and I found your article very impressive.