Wednesday, December 25, 2013

10 On Page Optimization Tips

You want to boost the ranking of your website?
No need to be an expert to improve the positioning of your website in search engines.

on page optimization tips  

1. Give an explicit and different name to each of your pages

The title of your pages is very important, it will be included in search results. Complete each of them in the title tag of your Header and strive to have a title related to the content of your page. Do not have a title too long (maximum 60 characters).

2. Heal the description of your pages

In the same way that your title, description (meta description tag) must be related to your title. Needless to override this tag keywords, this is not taken into account. In contrast, an effective description enhances your page in the search results, and potentially improves the number of clicks.

3. Give meaning to your domain name:

Few people think about it, but choose a good domain name is important. Keywords contained within are taken into account by search engines. So use a name short and easy to remember keywords including the largest (maximum 3) The field separator is official. "-".

Your website provides a list of all the free concerts? The perfect domain name might be:

Observe the domain suffix (.net . Com,. ..) depending on your location.

4. The importance of image names

Robots are unable to see the images. They use the name and image Alt tag for reference, hence the importance of naming the most relevant way possible.
Alt tag is used to specify alternate text for an image. Fill it carefully, remember, the choice of keywords is very important.


<img alt=" My Logo Company "src=" logo-mon-entreprise.jpg ">

5. Structure your pages

Robots do not interpret the websites as you and us. It's terribly sad, but not seeing images, robots attach importance to the text on your page.
Structure it a bit like a table of contents.

Respecting this, your content will be prioritized. Including different levels of importance.
To indicate these different levels, use Hn tag (H1, H2, ..., H5).


<h1> Title of your page </ h1>
introductory text with your page
<h2> subtitle 1 </ h2>
<h2> subtitle 2 </ h2>

* Note: there can be only one level H1 per page.

6. Relevant content

The entire text present on your pages should be optimized by the use of
relevant keywords, ie the words you wish to be registered and the number of requests they generate. Some words can also be put between tags <strong> </ strong> robots meaning that the text is more important.

7. Think keywords

Choosing the "right" keywords is not an easy task, however retain two notions which keywords must meet:
• Interest. They must be frequently typed by the users of search engines.
• The feasibility. Avoid keywords too much competition if you want your keywords can be positioned in the top search engine in a timely manner.

To do this several tools exist:
  • The "generating keywords."
  • Results on the search engines.
  • The Related Searches.
  • The audit of the competition.
8. Treat your links: Less quantity, more quality

There are 3 different types of links: internal, outgoing and incoming. Each of them is pampered. Unnecessary to have a phenomenal number. Google and the others to favor qualitative link. So you care about the origin of your back links and the destination of your external links.

To have an effective backlink (backlink), working anchor link. Keywords present in the anchor are taken into account by Google. Have multiple anchors with different targets widens are fields of action.
It is also important not to refer systematically to the homepage, but rather to deeper pages.

9. What not to do

* Automatic registration in directories
* Have more pictures than text
* Have as anchor link "click here"
* Buy and / or sell links
* Set the hidden text
* Duplicate Content (mirror site)
* Misuse of 301 (double redirect)
* Overloading the Keyword tag

10. Robots are your friends

Instruct robots with a text file (named robots.txt) pages you want indexed or not. Create a Sitemap: The sitemap help indexing a site because it ensures that all pages are accessible by robots.

Use unique expressions: Submit unique content. Do not copy / paste content. If the text on your site already exists on another site, it will not be taken into account to improve your positioning.

Are you ready?


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  3. Off Page Optimization is a method of Search Engine Optimization (SEO) in which you build links for your website so as to make it reach millions of people using internet. This would help you in getting rankings in search result.

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